Digipak
The Digipak and advertising is very imortand for an artist/band and its all about selling their product to their target audience. A lot of what they want to acheive is adding value, however they dont want to lose possible buyers by setting their price to high. The customers want a reasonable price for what they are purchacing. Therefore if their digipak is giving something special, unique and adding something extra people will be willing to pay more.
We went through a couple of digipak examples in class, however I decided to analise my own which I created using PhotoShop:
The advertisemnt must or is most likely to include:
By doing this I have re considered our own digipak. I have taken this information in and its helped me to think about our digipak which we have to design and create.
The Digipak and advertising is very imortand for an artist/band and its all about selling their product to their target audience. A lot of what they want to acheive is adding value, however they dont want to lose possible buyers by setting their price to high. The customers want a reasonable price for what they are purchacing. Therefore if their digipak is giving something special, unique and adding something extra people will be willing to pay more.
We went through a couple of digipak examples in class, however I decided to analise my own which I created using PhotoShop:
Overall digipak style:
- Usually uses 2-3 colours, 4 colours maximum. This digipak has used 3 colours, white red and black which signify danger colours, which is re-enforced with the blood. These three colours are used throughout the entire digipak which gives it continuity
- A digipak does not tend to use over 2 diffent style of fonts
- Includes elements of graphic design
- Must create some sort of visual link with advertisement
Advertisement
The advertisemnt must or is most likely to include:
- release date of album
- prominent display of artist name & album title
- Usually has image of album
- Repeats the same graphic style of digipak
- may also include; tour dates, review quotes from magazines, record label logo, website
By doing this I have re considered our own digipak. I have taken this information in and its helped me to think about our digipak which we have to design and create.
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