Tuesday, 27 September 2011

Richard Dyer




Dyer has written a lot about the roles of stars in film, TV and music. Despite the medium, stars have lots of key features in common:
  • A star is only an image, not a real person. They are constructed from raw materials,such as advertising and magazines.  Audience have a huge impact on their star image, such as JLS, who have been put together and changed accordingly to target market. They are never shown as their true selves.
  • Stars are 'commodities', produced and consumed on the strength of their meanings.
  • Stars depend upon a range of subsidiary media, such as, magazines, TV, radio and the internet. In order to construct an image for themselves which can be marketed to their target audiences.
  • The star image in made up of a range of meanings which are attractive to the target audiences.
Another example of a boy 'band' who has been very constructed is 'One Direction'. They were put together by X factor, not even having met each other from before. They dress fashionably, how young/teenage girls would want or expect.

They do not write their own music and none of them play instuments. They music is synthetic. They are told how to act and have each been given a way of acting to conform their star image.

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