For this task we asked a focus group what their opinions were about our music video. We asked a group of 16-18 aged males and females as this is our target audience so would be interesting to hear about their thoughts and opinions. We showed them our music video and showed them our digipak and poster and asked them some questions and listened to their opinions.
A couple thought the lip syncing wasn’t very good which distracted them, concentrating on that fault drew attention away from the main message/video, however most said this wasn’t an important or existent issue for them.
Almost everybody noticed that lead singer was sexualised; shown how she was looking at the camera, how her make up was done, her costume, and the rope all helped with emphasizing this point.
One didn’t see the point in our video because there was no valuable narrative because there was no real story line.
They all thought that jump cuts and use of editing connected well with song and made the song more enjoyable, cool effects used, such as, blurring-went with the whole club scene, always moving, music matched the jumps and that made it more enjoyable for the viewers.
They noticed the contrasts between the two locations - better than having just people clubbing, weird locations but made it interesting and made them want to watch it again.
Few noticed it may have been to do with drugs but a few said that hadn’t crossed their minds. A few said they didn’t understand why there were animals, although most of them said it didn’t really cross they’re minds because they got the feel it was meant to be surreal rather than realistic.
Things that could be improved: more narrative, more variety, different locations, as it was slightly repetitive and would have been more appealing if there was a wider range of locations.
Their opinions on the poster were they liked the mouth open with piercing because it showed the band was out there, young image, rock, out of control and a few said they liked that the poster went well with the lead singer’s image.
Attitudes/what they thought they stood for: provocative, rebellious, stereo typical teenage image, dark, mysterious, grunge.
They thought that the typical target audience was ages between 16-25 both genders.
A few said they would have it on their iPod, most would listen to it at a party or expect it to play in a club.
The males in our focus group said they would watch them live as it would be loud and a good time.
Females said they might possibly go for experience as it would be fun but not for the music.. not natural, organic acoustic music which they weren’t overly keen on.
A few didn’t understand why Abby was being attacked and didn’t think the two girls were connected.
One noticed that there was contrast between the two girls- white dress, blonde hair contrasting with black dress, red lipstick, black hair and most people agreed, boys noticed cleavage, males more focused on sexual elements whereas girls wanted to know a bit more, although they Liked the casting of the two girls and the contrast between them.
After hearing other people’s honest thoughts and opinions about out music video I feel much more confident with our achievement. Everybody said the editing was done well which we felt was very important and this they felt would be a reason to re watch it over. A few people thought it needed more locations which most of us would agree with and if we had more time with filming we would have taken this more into account.
I’m pleased with results to responses and I can relate to the comments made and any negative points can be taken into account. If we had to do it again, I would say we possibly could have focussed more on narrative elements and on a more meaningful storyline. We also could of arranged to have more cast to have in our different locations.
Our music video has been posted on Youtube and these are a few of them comments that people have written below. Again, it seems that most people like the editing as there were many positive comments received about that. However a few of them comments were from friends, which means its not as reliable as it could be, therefore if our video becomes more popular on youtube we will hopefully recieve more comments from people externally.
A couple thought the lip syncing wasn’t very good which distracted them, concentrating on that fault drew attention away from the main message/video, however most said this wasn’t an important or existent issue for them.
Almost everybody noticed that lead singer was sexualised; shown how she was looking at the camera, how her make up was done, her costume, and the rope all helped with emphasizing this point.
One didn’t see the point in our video because there was no valuable narrative because there was no real story line.
They all thought that jump cuts and use of editing connected well with song and made the song more enjoyable, cool effects used, such as, blurring-went with the whole club scene, always moving, music matched the jumps and that made it more enjoyable for the viewers.
They noticed the contrasts between the two locations - better than having just people clubbing, weird locations but made it interesting and made them want to watch it again.
Few noticed it may have been to do with drugs but a few said that hadn’t crossed their minds. A few said they didn’t understand why there were animals, although most of them said it didn’t really cross they’re minds because they got the feel it was meant to be surreal rather than realistic.
Things that could be improved: more narrative, more variety, different locations, as it was slightly repetitive and would have been more appealing if there was a wider range of locations.
Their opinions on the poster were they liked the mouth open with piercing because it showed the band was out there, young image, rock, out of control and a few said they liked that the poster went well with the lead singer’s image.
Attitudes/what they thought they stood for: provocative, rebellious, stereo typical teenage image, dark, mysterious, grunge.
They thought that the typical target audience was ages between 16-25 both genders.
A few said they would have it on their iPod, most would listen to it at a party or expect it to play in a club.
The males in our focus group said they would watch them live as it would be loud and a good time.
Females said they might possibly go for experience as it would be fun but not for the music.. not natural, organic acoustic music which they weren’t overly keen on.
A few didn’t understand why Abby was being attacked and didn’t think the two girls were connected.
One noticed that there was contrast between the two girls- white dress, blonde hair contrasting with black dress, red lipstick, black hair and most people agreed, boys noticed cleavage, males more focused on sexual elements whereas girls wanted to know a bit more, although they Liked the casting of the two girls and the contrast between them.
After hearing other people’s honest thoughts and opinions about out music video I feel much more confident with our achievement. Everybody said the editing was done well which we felt was very important and this they felt would be a reason to re watch it over. A few people thought it needed more locations which most of us would agree with and if we had more time with filming we would have taken this more into account.
I’m pleased with results to responses and I can relate to the comments made and any negative points can be taken into account. If we had to do it again, I would say we possibly could have focussed more on narrative elements and on a more meaningful storyline. We also could of arranged to have more cast to have in our different locations.
Our music video has been posted on Youtube and these are a few of them comments that people have written below. Again, it seems that most people like the editing as there were many positive comments received about that. However a few of them comments were from friends, which means its not as reliable as it could be, therefore if our video becomes more popular on youtube we will hopefully recieve more comments from people externally.
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